Haruka Apple Haruka Apple / はるか りんご Haruka apples are recognized as one of the most exquisite apples in Japan. Developed by the Agricultural Development and Research Team of Iwate Agricultural University, these apples have an elegant golden skin and a flavour...
Koukou Koukou / こうこう The Koukou is a rare and distinguished Japanese apple, specially grown in the Tohoku region. This honey sweet, aromatic fruit is the surprising hybrid of the Hirodia Ichigo （弘大一号） and Fuji（ふじ） varieties. This combination of these two “RED”...
“Rice” marketing research in Canada Project Brief A Japanese local government was promoting one of their major farming products, “Japanese Rice”, to expand to North American markets. However, due to Covid travel restrictions, government staff were unable to...
“Wagyu Beef” market research in Canada Project Brief A Japanese local government was encouraging their local Wagyu beef industry to export their products to North America. The region established a special Wagyu brand called “Iwate full-blood Wagyu”. As part of...
Creating Japanese sweet potato marketing materials Project Brief A Japanese sweet potato farmer was trying to export their product to North American and they required promotional materials in English. Approach First, we learned about their product to...
