Local Market Research

We conduct detailed market research on your behalf, covering aspects that cannot be addressed through a short on-site visit. We also review the content and requirements of your overseas business plans and help identify and match potential local partner companies. If requested, we can conduct background checks on local companies.

—- Examples of Past Achievements —-

Japanese Apple market research

Request for preliminary market research for Japanese apples entering the Canadian market.

Initiatives

The Canadian apple market is highly competitive due to substantial domestic production and proximity to Washington State in the U.S., one of the world’s leading apple producers. Differentiating Japanese apples was a significant challenge. Market research was conducted mainly by our North American staff, who visited local produce retailers and supermarkets to investigate sales styles, varieties (65 types), prices, etc. Online research included general Canadian information, apple varieties sold in North America, and major worldwide producers.

Wagyu Beef market research

Request for preliminary market research for Wagyu Beef entering the Canadian market.

Initiatives

We conducted a primary research by visiting local supermarkets and butcher shops to gather information. People in Canada consume much more beef as compared to Japanese consumers. There is also a significant difference in how the beef is prepared and consumed – Canadians like large steaks and roasts, whereas the Japanese prefer their beef pre-sliced. We also researched Wagyu beef produced outside of Japan as these products were the major competitor versus Japanese Wagyu beef.

Our research included the following

Beef consumption in Canada

Type of beef variety and cuts

Competitors -Wagyu beef producers in North America and Australia

Restrictions and regulations for exporting to Canada

Localization, branding, retail pricing

Logistics