Creating “Valuable Links”
Our company name is “VALUABLE LINK”, and we believe that
successful businesses are built on many reliable links.
We connect people and help you find your valuable links!
Connecting businesses between
Canada and Japan
We are a marketing company specializing in promoting import and export business between Canada and Japan.
If your company is thinking about expanding into the Japanesemarket, but do not know where to start, please contact us.
Our marketing experts will help create strategic marketing plans and connect you with reliable and valuable business partners in Japan.
The importance of “Glocalization”
Rapidly advancing technology makes it possible to reach people who live on the other side of the world with one click of a button and opens up many international business opportunities.
The word “Glocalization” is a combination of two words: globalization and localization. It represents the necessity of globalization that comes with product adaptation and modification in order to fit new foreign markets.
We believe that Glocalization is the key component of being successful in a foreign market. We help build strong and strategic Glocalization plans and lead the way to your successful business ventures.
We operate business in two contrasting countries - Canada and Japan, and it is not unusual to feel frustrated and be confused! We hear many unpleasant comments like “Why is it so complicated?” or “There is too much bureaucracy!”. We understand how you feel and we can help you overcome these challenges.
Japan is an island nation with a distinct culture and philosophy that is not shared with other countries. Its business culture is very hierarchical and rigidly structured by many strict rules. They gravitate towards those who show respect and tend to trust those they are familiar with. However, North American business practices place more emphasis on transparency and “getting to the point”, without wasting time on flowery formalities.
Despite the cultural differences, Japan is a still considered a desirable market. There are many economic partnership agreements (EPA) signed between nations, and the country’s protective measures such as tariffs or trading restrictions are slowly disappearing. These globalizing trends are opening up many new opportunities for innovative Canadian businesses.
We can be your “VALUABLE LINK” to overcome these cultural obstacles and help you navigate this uncharted territory called Japan.
North America Division Director
Valuable Link Inc.
（Sustainable Development Goals）
（Sustainable Development Goals）
We support the United Nation’s SDGs to improve living conditions in the world.
Our mission is to spread the message regarding the importance of sustainability and fair trade. We also encourage the reduction of GHG emissions to stop global warming.
Our company is focusing following 5 topics in order to achieve the goals.
Market research/Corporate screening
It is important to do thorough marketing research and check potential business partners’ history and viability in order to determine feasibility.
We examine various Japanese and English related materials regarding to your specific target, and we present you the analyzed information in English so that you can make an accurate decision.
Facilitating business meetings/Interpreting and translating
between Japanese and English
Japanese is one of the most complicated languages in the world, especially in business situations where it is hard to understand if they agree or not. In Japanese culture, they
are just being polite and showing respect.
“It is very confusing!”
Our knowledge of the differences in business cultures can help you run your business meetings smoothly.
Plan marketing strategies/Create marketing materials/
Arrange familiarization trips
Creating marketing strategies, such as Glocalization, requires a deep understanding of its culture.
With our Japanese and Canadian staff, we can develop a customized strategic plan and help create marketing materials to penetrate the Japanese market.
We also organize customized familiarization trips in Japan that suit your company’s objectives.